Prediction Market Platforms Kalshi, Polymarket Ramp Up Media Partnerships Ahead of Midterms

TechFlow, Oct. 30 — According to Bloomberg, as the U.S. midterm elections approach, prediction markets are becoming a growing revenue source for media companies. CNN, CBS News, Dow Jones and CNBC have entered commercial partnerships with prediction market operators including Kalshi and Polymarket to complement traditional news coverage. Some media outlets have cited market trading data in their reporting to present win-probability forecasts for control of the House and the closely contested Texas Senate race.

Source: TechFlow